NOT GOOD AT SPORT CLUB

Not Good at Sport" is a campaign that redefines the purpose of physical activity, representing a collective of individuals who pursue exercise for their well-being, not for competition, status, or skill. It's for those who believe in the power of movement for mental and physical health, rather than as a way to prove themselves to others.

My Role :

Creative director | Product Designer | Campaign planner | Video direction and photoshot concept