Search Results

< Back Hot wheels Tiktok Working on a project at Jet Commerce, I was entrusted with developing the TikTok account for Mattel Group's Hot Wheels. Working on a project at Jet Commerce, I was entrusted with developing the TikTok account for Mattel Group's Hot Wheels. The objective was to enhance Hot Wheels' awareness on TikTok, not just as collectible toys but as educational tools. The strategy I chose was to position the Hot Wheels account as a platform that showcases both the functionality and the excitement of playing with Hot Wheels. Through short videos, we highlight the details, features, and psychological benefits of the toys for children. Project Gallery Previous Next

< Back #KinderHavenMendampingi BRAND : KINDERHAVEN MONTESSORI PRESCHOOL ROLE : CREATIVE DIRECTION | CAMPAIGN PLANNER #KinderHavenMendampingi PROBLEM : In the second year of the pandemic, many parents have started stressing out accompanying their children to study so that trust in online schools, especially preschools, has decreased drastically, students enrolled in it has decreased drastically, parents feel that schools do not accompany their children when studying, only in front of the screen, parents feel they have to teach their own children at home by herself. SOLUTION : To solve this problem, I made a series of online activations such as video which shows how Kinderhaven prepares materials for online teaching, prepares home learning kits, creates online classes and Kindertalks which presents psychologists for parents to reduce stress when doing home learning, in collaboration with Bethsaida Hospital which is an SBU of Kinderha ven. Main Campaign Video One of the activities from the #KinderHavenMendampingi campaign is the creation of home learning kits for parents. Even though children are learning from home, KinderHaven continues to provide extra support by assisting parents with these home kits. These learning tools are designed to enhance the home-school experience, ensuring that parents feel equipped and children receive the same level of attention and engagement as they would in a classroom setting. Project Gallery Previous Next

< Back ROUGHNECK X FIFA TIKTOK SBD ACTIVATION TikTok Super Brand Day Roughneck x Fifa Activation TikTok Super Brand Day alongside the product launch of Roughneck x FIFA, Licensed Merchandise for FIFA 2022. This event featured a FIFA 2022 Playstation competition among influencers, held in a hybrid format—both offline and streamed live through the official Roughneck 1991 TikTok account. Project Gallery Previous Next

< Back #KinderHavenSiap Campaign that convince parents that Kinderhaven is not unwilling to do face-to-face learning PROBLEM : In the second year of the pandemic, several regions have started to do offline learning, only in Tangerang, which is the domicile of Kinderhaven, there has been no decision to conduct face-to-face learning that cause of so many parents questioning and pressing for kinderhaven do face-to-face learning. SOLUTION : Answering this issue, my team and I tried to convince parents that Kinderhaven is not unwilling to do face-to-face learning but has not received permission from government, by making a series of online activations such as making a video campaign entitled “kinderhavensip” which shows that in any condition, offline and online, Kinderhaven is always ready, making kindertalks sessions with pediatricians, collaborating with Bethsaida Hospital with the theme of advantages and disadvantages of offline learning activities during the pandemic, and collaborating with child psychologists to make kindertalks with the theme of how to maintain children’s mental stability when studying online at home. Project Gallery Previous Next

All Posts Log in / Sign up Check back soon Once posts are published, you’ll see them here.