LOOP&LOUD
#KinderHavenMendampingi
BRAND : KINDERHAVEN MONTESSORI PRESCHOOL
ROLE : CREATIVE DIRECTION | CAMPAIGN PLANNER
PROBLEM : In the second year of the pandemic, many parents have started stressing out accompanying their children to study so that trust in online schools, especially preschools, has decreased drastically, students enrolled in it has decreased drastically, parents feel that schools do not accompany their children when studying, only in front of the screen, parents feel they have to teach their own children at home by herself.
SOLUTION :
To solve this problem, I made a series of online activations such as video which shows how Kinderhaven prepares materials for online teaching, prepares home learning kits, creates online classes and Kindertalks which presents psychologists for parents to reduce stress when doing home learning, in collaboration with Bethsaida Hospital which is an SBU of Kinderhaven.
Main Campaign Video
One of the activities from the #KinderHavenMendampingi campaign is the creation of home learning kits for parents. Even though children are learning from home, KinderHaven continues to provide extra support by assisting parents with these home kits. These learning tools are designed to enhance the home-school experience, ensuring that parents feel equipped and children receive the same level of attention and engagement as they would in a classroom setting.