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FOR THOSE OF YOU WHO BELIEVE BEING RECOGNIZED IS IMPORTANT LOOP&LOUD is a creative agency that turns visual needs into strategic assets. We design with purpose & creating impactful visuals. Let's build impact loop + SCROLL + BRAND DESIGN + CONTENT MARKETING + BRAND TRANSFORMATION + BRAND POSITIONING + BUSINESS STRATEGY Great Brands Live in Loop and Loud Values BUILDING VISUAL ECOSYSTEM Small actions Consistent moves Loud impact +Trusted by+ Quite challenging to find the right strategy for your brand, but we are willing to work with you to find the right formula to boost your brand's performance. 01 Content Marketing Striving to find the best strategy for your brand's performance through content marketing across all social media platforms by bridging the gap between brand goals and customer needs. 02 Creative Direction Crafting your brand mission into communicative visual design to make your brand easily recognizable. 03 Visual Branding & Graphic Design Crafting your brand mission into communicative visual design to make your brand easily recognizable. Let's Talk!

See how we collaborate with ambitious teams to design brands that cut through the noise & turn strategy into sustained impact.

Projects POND'S Indonesia Tiktok Step up Together with my team at Jet Commerce, we were entrusted with the task of enhancing the quality of TikTok content for Pond's Indonesia, focusing on both visual elements and content writing. Read More KINDER TALKS a talkshow session between Kinderhaven and experts and alumni to increase the trust of parents how kinderhaven with montessori method can help their children. Read More #KinderHavenSiap Campaign that convince parents that Kinderhaven is not unwilling to do face-to-face learning Read More Kinderhaven #PentingPreschool #pentingpreschool (Preschool are important ), As a continuation of the #KinderHavenMendampingi campaign Read More #KinderHavenMendampingi Read More ROUGHNECK 1991 MEN'S CARE LAUNCHING #TerikTetepAsik A digital campaign titled #TerikTetapAsik. Read More Hot wheels Tiktok Working on a project at Jet Commerce, I was entrusted with developing the TikTok account for Mattel Group's Hot Wheels. Read More ROUGHNECK X FIFA TIKTOK SBD ACTIVATION TikTok Super Brand Day Roughneck x Fifa Read More CLEANIPEDIA TIKTOK ACCOUNT CLEANIPEDIA (UNILEVER HOUSEHOLD PRODUCT) TIKTOK ACCOUNT Read More KEMBAR, 11.11 ROUGHNECK CAMPAIGN Marketing campaign for Roughneck 1991 Read More

Branding ROUGHNECK MEN'S CARE BRANDING FOR ROUGHNECK MEN'S CARE Read More

< Back ROUGHNECK 1991 MEN'S CARE LAUNCHING #TerikTetepAsik A digital campaign titled #TerikTetapAsik. In 2023, Roughneck launched a skincare product for men. Although Roughneck has a strong fanbase, a different approach was needed to introduce skincare products to its predominantly young customer base, aged 16-25. After studying the demographics, my team and I decided to create a digital campaign titled #TerikTetapAsik . When developing a campaign, I usually break it down into several stages: 1. Build the Issue (Teaser Phase) In this phase, I typically create or tap into a trending issue that resonates with the audience and turn it into viral content. At that time, the issue of record-breaking heat in the capital, reaching 32 degrees Celsius, was making headlines. I leveraged this topic to subtly engage Roughneck fans. We encouraged several fans to create videos showing how they continued to enjoy their activities despite the scorching heat. These videos, showcasing how people stayed cool and confident during intense heat, were compiled and sent to various media outlets. The goal was to create a buzz by tying the harsh weather to the theme of staying fresh and energetic, which seamlessly connected with the introduction of Roughneck's new skincare line. By tapping into a relatable and timely issue, we were able to generate organic discussions and interest, which paved the way for the next phases of the campaign rollout. 2. Burn the Issue (Teaser Part 2) After building momentum in the first phase, we moved into the next part of the campaign by engaging Key Opinion Leaders (KOLs) to amplify the trend. For this, we collaborated with several comedy content creators under the same theme, #TerikTetapAsik . We chose comedy because, based on the psychographics of Roughneck's customers, humor resonates strongly with them. Comedy allows the brand to connect with its younger audience in a fun and engaging way while still delivering the message that no matter how intense the heat, Roughneck's new skincare line helps them stay fresh and comfortable. These KOLs created comedic skits showing the humorous side of dealing with extreme heat, integrating the skincare product as part of the solution. Their lighthearted responses to the trending issue reinforced the campaign’s message, making it more relatable and shareable, while also subtly promoting the new product. 3. Pre-launch After the videos gained attention and piqued the curiosity of Roughneck's followers and the content creators’ audiences, we moved into the pre-launch phase. This phase focused on building anticipation and intrigue around the skincare product. We began by creating spill posts, featuring images of the PR package box from Roughneck’s skincare line—without revealing the actual product inside. The posts were designed to tease the audience and keep them guessing about what was coming next. These spill posts were shared by content creators and reposted by several online media outlets, all accompanied by a simple, curiosity-inducing caption: "Siapa yang penasaran dengan #TerikTetapAsik ?" This strategy kept the conversation going and heightened anticipation for the official launch, while maintaining the connection to the trending #TerikTetapAsik theme. 4. Launch In the launch phase, we focused on digital media for the product release to optimize cost efficiency. We continued utilizing the same channels, collaborating with KOLs and media outlets, but this time with a clear directive: create comedic video content marketing. Project Gallery Previous Next

< Back CLEANIPEDIA TIKTOK ACCOUNT CLEANIPEDIA (UNILEVER HOUSEHOLD PRODUCT) TIKTOK ACCOUNT When discussing TikTok, we're talking about persona. To develop the Cleanipedia TikTok account, my team and I crafted a strategy using a humorous approach to attract the audience to watch the short videos we present on the platform. The objective is to transform the Cleanipedia account into an information portal where customers can find references not only on how to clean but also how to care for and maintain their homes. Project Gallery Previous Next

< Back KINDER TALKS a talkshow session between Kinderhaven and experts and alumni to increase the trust of parents how kinderhaven with montessori method can help their children. Project : #KINDERTALKS (Marketing campaign) 11 episodes (still running until now) PROBLEM : The low level of trust of prospective parents about the Montessori method makes Kinderhaven need a medium to convey the vision and mission of Kinderhaven and the Montessori method. SOLUTION : #kindertalks To answer this problem, my team and I created an activity called Kindertalks, a talkshow session between Kinderhaven and experts and alumni to increase the trust of parents how kinderhaven with montessori method can help their children. Project Gallery Previous Next

< Back Kinderhaven #PentingPreschool #pentingpreschool (Preschool are important ), As a continuation of the #KinderHavenMendampingi campaign PROBLEM : Preschool, important or not? The pandemic has made so many parents decided to postpone enrolling their children at preschool because they felt preschool was not so important, especially during the pandemic because all teaching activities were carried out online so they felt ineffective. This problem cause number of enrolling student decrease significant. SOLUTION : #pentingpreschool (Preschool are important ), As a continuation of the #KinderHavenMendampingi campaign, my team and I have initiated a follow-up campaign titled #PentingPreschool . my team and I made a series of online activations such as inviting parents to make video testimonials about how the Kinderhaven teaching method helped them and their children and posted it at instagram, develop a home learning kit in the form of teaching aids for 1 full month to help students learn at home, so the teachers not just teach them in front of the screen. and make a video highlight about the kinderhaven online learning experience every day on instagram. Project Gallery Previous Next

< Back KEMBAR, 11.11 ROUGHNECK CAMPAIGN Marketing campaign for Roughneck 1991 Project Gallery Previous Next

< Back POND'S Indonesia Tiktok Step up Together with my team at Jet Commerce, we were entrusted with the task of enhancing the quality of TikTok content for Pond's Indonesia, focusing on both visual elements and content writing. Together with my team at Jet Commerce, we were entrusted with the task of enhancing the quality of TikTok content for Pond's Indonesia, focusing on both visual elements and content writing. After conducting a thorough analysis, we identified several issues in both the visual presentation and content creation. To address these challenges, we provided solutions that align with Pond's latest TVC, their global branding direction, and the specific problems faced by their customers. Some solutions that we suggested : The Result From This To this Project Gallery Previous Next

< Back Hot wheels Tiktok Working on a project at Jet Commerce, I was entrusted with developing the TikTok account for Mattel Group's Hot Wheels. Working on a project at Jet Commerce, I was entrusted with developing the TikTok account for Mattel Group's Hot Wheels. The objective was to enhance Hot Wheels' awareness on TikTok, not just as collectible toys but as educational tools. The strategy I chose was to position the Hot Wheels account as a platform that showcases both the functionality and the excitement of playing with Hot Wheels. Through short videos, we highlight the details, features, and psychological benefits of the toys for children. Project Gallery Previous Next

< Back #KinderHavenMendampingi BRAND : KINDERHAVEN MONTESSORI PRESCHOOL ROLE : CREATIVE DIRECTION | CAMPAIGN PLANNER #KinderHavenMendampingi PROBLEM : In the second year of the pandemic, many parents have started stressing out accompanying their children to study so that trust in online schools, especially preschools, has decreased drastically, students enrolled in it has decreased drastically, parents feel that schools do not accompany their children when studying, only in front of the screen, parents feel they have to teach their own children at home by herself. SOLUTION : To solve this problem, I made a series of online activations such as video which shows how Kinderhaven prepares materials for online teaching, prepares home learning kits, creates online classes and Kindertalks which presents psychologists for parents to reduce stress when doing home learning, in collaboration with Bethsaida Hospital which is an SBU of Kinderha ven. Main Campaign Video One of the activities from the #KinderHavenMendampingi campaign is the creation of home learning kits for parents. Even though children are learning from home, KinderHaven continues to provide extra support by assisting parents with these home kits. These learning tools are designed to enhance the home-school experience, ensuring that parents feel equipped and children receive the same level of attention and engagement as they would in a classroom setting. Project Gallery Previous Next